Signage: Make information hierarchy clear
In order to direct people effectively, wayfinding graphics should be clear – in terms of symbols used, typefaces and high-contrasting colours.
Visual hierarchy is important when creating signage – consider what distance text should be legible from. The sign identifying the cafe is large and clearly visible from across the whole space, while menus and more specific details are written in smaller text underneath, visible only at a close range.
Signs can be used to direct users to key functions within the building. They are especially useful for describing what’s located behind doors or blind corners.